Why Marketing Operations Got a Billion-Dollar Nod in Adobe-Workfront Acquisition

Why Marketing Operations Got a Billion-Dollar Nod in Adobe-Workfront Acquisition

Major marketing cloud providers have contributed to more than $40 billion worth of acquired marketing technology (martech) software in the last four years. None of them featured marketing workflow and marketing operations software until last week. Adobe acquired Workfront, a marketing workflow, project management and Digital Asset Management (DAM)

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