Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged

Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged

Marketing best practices have shifted over the last few years to a focus on trigger-driven marketing, centered around the use of real-time data. This has led to a fallacy that marketers should only use real-time data, and ditch batch data. Here’s why this approach is far from ideal.

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