What Marketers Need to Know About the California Privacy Rights Act

What Marketers Need to Know About the California Privacy Rights Act

Remember CCPA? Now give it an adrenaline shot. Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement of the California Consumer Privacy Act (CCPA). It

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