Twilio’s $3.2 Billion Grab of Segment: What’s Behind the Largest CDP Acquisition?

Twilio's $3.2 Billion Grab of Segment: What's Behind the Largest CDP Acquisition?

So much for the slow period for Customer Data Platforms (CDPs). The industry, which saw its slowest funding period in two years over the first half of 2020, just featured its biggest acquisition to date. Twilio, a customer communications platform provider, acquired CDP provider  Segment for $3.

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