Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation

Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation

The leading companies of the 21st century have a few things in common: 1) Data is a currency and a discipline; 2) Everything starts with the customer and their experience with the brand; and 3) Transactions are second to a mutual and ongoing value exchange between customer and brand.

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