Long-Term vs. Short-Term Marketing: What’s Your Crisis Vision?

Long-Term vs. Short-Term Marketing: What's Your Crisis Vision?

Many marketers clearly aren’t faced with awesome business prospects and prosperous growth lately. The CMO Survey released in June reports losses during the COVID-19 pandemic in sales (17.8%), profits (14.7%), customer acquisition (9.2%) and company optimism — marketers’ optimism over their company has dropped to near Great Recession levels.

Continue reading…

Leave a Reply

Your email address will not be published. Required fields are marked *