Is Time To Refine or Scale Back Your Marketing Personalization Efforts?

Is Time To Refine or Scale Back Your Marketing Personalization Efforts?

If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary: 80% of marketers will abandon personalization by 2025 because of lack of ROI and/or the perils of customer data management.

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