How Ecommerce Changed Marketing’s Drills vs. Hole Debate

How Ecommerce Changed Marketing’s Drills vs. Hole Debate

One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. He said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This saying, according to another legendary Harvard professor, Clayton

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