Digital Transformation: What Can Marketers Do When Your 3-Year Plan Flips to 3 Months?

Digital Transformation: What Can Marketers Do When Your 3-Year Plan Flips to 3 Months?

What do you think of when you hear “digital transformation?” Moving business online? An expensive initiative? A never-ending project with lots of consultants? Or maybe you view digital transformation as something old line industrial companies are forced to do: plot a five-year plan, assemble an internal tiger team, and hope

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