Customers Expect Convenience and Safety: Will Brands Deliver?

Customers Expect Convenience and Safety: Will Brands Deliver?

COVID-19 has amplified customer expectations for safety and convenience, according to a new report from Forrester Research. That finding should come as no surprise, but businesses are doing a mixed job on delivering. The report, The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever, said consumer

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