Brian Chaput: Exceptional Digital Experience Is a Balance of Form and Function

Brian Chaput: Exceptional Digital Experience Is a Balance of Form and Function

Brian Chaput has seen a lot of change over his 30-plus-year career, but two tenets have remained constant: first, that value lies in supporting customers and, two, organizations on a digital transformation journey should think small(er) to gain short-term success in pursuit of the larger goal.

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