B2B Marketing Capabilities Evolve to Meet 2020’s Demands

B2B Marketing Capabilities Evolve to Meet 2020's Demands

2020 has changed the B2B buying landscape. Consequently, it’ll change the value we place on certain marketer characteristics. Every B2B marketer understands a buying committee comprises six to 10 decision-makers, each with four-plus pieces of individually gathered, often conflicting content.

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