A Holistic Customer Experience Means Saying Goodbye to Siloed Thinking

A Holistic Customer Experience Means Saying Goodbye to Siloed Thinking

Companies are still approaching customer experience with siloed, channel-based strategies. While that may make it easier on the back end, it results in disjointed awkward interactions from the customer’s point of view. The businesses that are seeing the greatest success with their CX efforts focus on building holistic customer experiences.

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