5 Ways CMOs Are Using Data to Drive Customer Loyalty in 2020

5 Ways CMOs Are Using Data to Drive Customer Loyalty in 2020

There’s a saying in the marketing world: the top 20% of customers make up 80% of revenue. And while that seems to be holding true during COVID-19, continuing to nurture that top group has become a much bigger challenge, particularly for organizations that relied primarily on in-person experiences. According to

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