4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact

4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact

As far as intent data use cases go, leveraging intent to support sales-development efforts may be the most common — even among B2B marketing teams, who are increasingly overseeing the sales-development role. According to a recent TOPO survey, “Selecting or prioritizing accounts” is the No.

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