SAP to sell Qualtrics
SAP announced that they will take Qualtrics public through an IPO. Press release below WALLDORF,
Acquia Launches New Open Digital Experience Platform
Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for
Clearing the Path for Future CIOs
How can existing CIOs remove obstacles to create a path forward for future CIOs? Continue
3 Steps to Start Your Customer Experience Program
Is one of your 2022 goals to transform customer experience at your organization? You're not
What M&As in the Employee Communications Apps Market Mean for Communications Pros
2021 was a big year for consolidations in the growing employee communications applications (ECA) market.
How Can Marketers Adapt to Digital Commerce Acceleration?
Digital commerce mergers and acquisitions activity grew at an all-time high last year. How should
Understanding Web3’s Supporting Blockchain Technology
Here we explain how blockchain supports Web3, along with what ledgers and decentralization mean to
How CDPs and Clean Rooms Help You Build Digital Resilience
Data technologies — specifically customer data platforms (CDPs) and data clean rooms — are a
Place Your Marketing Bets in 2022
Any marketer who makes decisions on what lead-gen programs to run, which events to attend,
Why Did Google Drop FLoC for Topics and What’s the Marketing Impact?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What
Cross-Departmental Collaboration Is Key to Customer Experience
No brand will be successful at creating superb customer experiences unless all departments work together.
In the Race to Personalize Engagement, Have We Forgotten Customer Relationships?
The brands with the best customer experience understand that they should use AI to empower