SAP to sell Qualtrics
SAP announced that they will take Qualtrics public through an IPO. Press release below WALLDORF,
Acquia Launches New Open Digital Experience Platform
Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for
inMotionNow Acquires Lytho, Arc Publishing Rebrands as Arc XP and More CX News
This week’s customer experience and digital marketing Newsbytes leads with inMotionNow’s acquisition of Lytho. Continue
Ready for Yet Another Label for Content Management Software? Meet Agile CMS
Forrester debuted a new report, its Agile CMS Wave, replacing the Web Content Management Wave.
Creating Content in B2B: How to Avoid the Substance Gap
When B2B companies rely on jargon, hyperbole and self-centered statements it creates a substance gap
Leaders, Invest in Communication Now to Prepare for a Post-Pandemic World
Leaders must improve communication to ready their organizations to enhance performance, both in the long
Optimize Your B2B Sales Process for Success in a Virtual Marketplace
As companies move to build the necessary digital sales channels, they need to make sure
Customizing the Infinitely Configurable AI: It Takes Data and Time
To operate their business more efficiently and compete effectively, companies are often forced to consider
Forget the Cookie and Get Out of Walled Gardens: Focus on Marketing Fundamentals
Google’s announcement that it will stop supporting any kind of third-party ID will hopefully serve
Make Responsible AI Part of Your Company’s DNA
Rather than an expensive hindrance or a risk-avoidance tactic, businesses should view responsible AI as
Citizen Developers: Some Assembly Required
With many organizations slowly recovering from COVID-19, attention is returning to how digital transformation can
Microsoft Finds Bosses Out of Touch, Google Workspace Tightens Storage and More News
Microsoft research highlights problems with remote work, Yammer updates its event management capabilities, Google limits